MARKETING SAUCE

Social Media Presentation

OK, here its is. Had a bit of fun putting this together in a tiny amount of free-time whilst at a Publicis conference this week.

110 people attended this event organised by Touchpoint as part of Australian Innovation week.

The speaking event went well I think - I certainly enjoyed it (even if I did monopolise the first hour, sorry Marcus, Mike and Peter). I managed to get the presentation here down to the 25 minutes that I originally intended it to be!

The first bit of the video is a tad slow but there are three case study videos embedded later in the flow - so wipe right or sit tight.

I'm excited about this approach, combining slideshows with video and adding a voiceover.

We have a number of internal training programmes at Publicis that would really benefit from this type of approach.

How I made the file: I edited out the ums and ahhs in Garage Band (blimey, so many), then exported the presso as a quicktime from Keynote, then imported both into Final Cut Express and edited together with other imported assets. [btw I think slideshare allows a voice over, but won't allow video content].

I'm using Brightcove's service to deploy the file, which I found excellent. Their FLV converter also worked a treat.

Anyway enjoy it.

Any feedback much appreciated.

Social Media Speaking Gig Next Week

I'm speaking next week (May 6th) at the Hargreaves Institute in Sydney. I'm really chuffed to be talking about some of my agency's successes (and failures) with social media and trying to distil into some key learnings and watch-outs for marketers. I'll post the presso here afterwards in case you can't make it.

(Actually I'm going to try recording the presentation and adding audio to a ppt, then embedding via slideshare - if it's OK I'll post it, but no promises - it only supposed to be 30 minutes too).

I think it's immensely fitting that the Institute was named after Lawrence Hargrave, an aviation pioneer who believed in open communications and that his inventions were there for the benefit of everyone - in other words an open source pioneer. I think he would probably agree with many of the themes of my presentation...