MARKETING SAUCE

Social Media Speaking Gig Next Week

I'm speaking next week (May 6th) at the Hargreaves Institute in Sydney. I'm really chuffed to be talking about some of my agency's successes (and failures) with social media and trying to distil into some key learnings and watch-outs for marketers. I'll post the presso here afterwards in case you can't make it.

(Actually I'm going to try recording the presentation and adding audio to a ppt, then embedding via slideshare - if it's OK I'll post it, but no promises - it only supposed to be 30 minutes too).

I think it's immensely fitting that the Institute was named after Lawrence Hargrave, an aviation pioneer who believed in open communications and that his inventions were there for the benefit of everyone - in other words an open source pioneer. I think he would probably agree with many of the themes of my presentation...

AdTech Sydney is away.

So its away. The second year in Sydney.

Fantastic to see so many Kiwis making the trip over and great to connect with so many friends.

This time a much more  panel-based approach - the jury's out as to whether this is the best way to go.
Most of the people I spoke to actually WANT SOME POWERPOINT (never thought I'd see that line).

Enjoyed the first panel session: some memorable quotes from Warren Lee, CEO of APN online, around UGC - "we cast the first stone into the water and the ripples it generates are consumer participation. We're in the Stone Business".

Looking forward to more stimulating chatter.